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A rice-flour crust with a proper southern spice blend.
The coating is built on rice flour, potato starch, and tapioca starch rather than wheat flour, which is what makes it gluten friendly, and rice cereal in the mix helps build that signature crunchy texture. The seasoning does the flavour work: onion and garlic for savoury depth, paprika for colour and warmth, and black pepper, chilli, and cayenne for a gentle southern kick.
How to use it. Coat your chicken pieces in the mix and fry or bake until golden and cooked through. It suits wings, drumsticks, thighs, breast, and tenders, and also works as a crunchy coating on other proteins and vegetables. Refer to the pack for the recommended method and quantities.
Features
Made Without Wheat Flour
Built on rice flour, potato starch, and tapioca starch instead of wheat, so those avoiding wheat can still enjoy a proper crunchy fried chicken crust. See the dietary note below for the full allergen detail.
Classic Southern Spice
Seasoned with onion, garlic, paprika, black pepper, chilli, and cayenne for that savoury, lightly spiced southern fried chicken flavour. The seasoning is built in, so there is no extra mixing.
Crunchy Texture
Rice cereal in the blend helps deliver a crisp, crunchy crust that holds up, so you get the texture that makes southern fried chicken worth making at home.
Fry or Bake
Versatile enough to deep fry, shallow fry, or bake, and not just for chicken. Use it as a crunchy coating on other proteins and on vegetables too.
Great For
Ingredients: Rice flour, potato starch, tapioca starch, spices (onion, garlic, paprika, black pepper, chilli powder, cayenne pepper), hydrolyzed vegetable protein, chicken salt (salt, sugar, flavour enhancer 621), rice cereal, anti-caking agent 551, rice bran oil, spices, natural flavour, baking powder.
Dietary: This is a gluten friendly product, made without gluten containing ingredients, but it is not certified gluten free. The label states it may contain traces of gluten (wheat), dairy (milk), soy, and peanuts. It also contains flavour enhancer 621. Always check the physical label before serving, particularly for anyone with coeliac disease or a serious allergy.
Specifications
| Product Name | Atomic Chicken Gluten Friendly Original Southern Fried Chicken Coating |
| Type | Dry southern fried chicken coating mix |
| Base | Rice flour, potato starch, tapioca starch |
| Flavour Profile | Savoury and lightly spiced southern seasoning |
| Dietary | Gluten friendly (not certified gluten free). May contain traces of gluten, dairy, soy, peanuts. Contains 621. |
| How to Use | Coat chicken and fry or bake until golden |
| Brand | Atomic Chicken |