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The BBQ Republic Promise
From a midweek steak to a low-and-slow brisket, this is the beef rub.
Carolina Smoke Beef is a bold, savoury blend made to do one thing properly: make beef taste more like beef. A beef booster deepens the meaty, umami flavour, while spices and dried vegetables round it out.
It is built for the big cuts. A heavy coat sets into a dark, savoury bark over low heat, and a quick season lifts burgers, chilli and stews just as easily.
Why you will reach for it
Beef, only better
A beef booster adds deep, meaty umami, so it tastes like beef turned up rather than masked.
Built for the big cuts
Made to stand up to steak, brisket, beef ribs and cheeks without getting lost.
Dark, savoury bark
A heavy coat sets into a proper crust over low and slow heat.
Savoury, not spicy
No chilli heat here, just bold, savoury depth that suits the whole table.
What to put it on
- Steak
- Beef ribs and brisket
- Beef cheeks
- Burgers and pulled beef
- Tacos, burritos and fajitas
- Chilli and stews
Cook's tip
Season to suit the cut. For steak, season and rest it at room temperature for twenty to thirty minutes before a hot sear. For brisket, coat heavily the night before so the rub melds into the surface and builds a deep bark.
What is in it
Salt, spices, dehydrated vegetables, beef booster and canola oil.
Allergens: may contain traces of gluten (wheat), soy and peanuts.
Questions, answered
What does Carolina Smoke Beef taste like?
It is bold and savoury, with deep, meaty umami from a beef booster and a rounded, well-seasoned base. There is no chilli heat, so the focus is rich beef flavour rather than spice.
What can I use it on?
It is made for beef: steak, brisket, beef ribs, beef cheeks, burgers and pulled beef. It also brings savoury depth to tacos, burritos, fajitas, chilli and stews.
Is it gluten free?
No. It may contain traces of gluten (wheat), soy and peanuts, so it is not suitable if you need to avoid those. The full ingredient list is shown on this page.
Still have a question?
We cook with these rubs ourselves. Call us, visit the showroom, or send a message and we will give you a straight answer.
Wetherill Park showroom · Monday to Friday 10am to 5pm · Saturday 9am to 2pm
